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Instagram Strategy Tips for Brands
How should brands best represent themselves on Instagram? Customer-relationship-management and cloud-management platform company Salesforce.com provided a checklist, in infographic form.
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Tips for Getting Customers to Share Their Love for Your Brand
Customers today are savvier than ever. They know what they want (and what they don’t want). Moreover, marketers are realizing that maintaining positive relationships with today’s customers goes far...
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7 Ways You’re Fooling Yourself While Calculating Brand Value
Brands can’t resist the allure of large, boastful numbers, especially if easy to achieve. High profile premium placements, such as on Snapchat and Instagram confer instant brand leadership and a flood...
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6 Customer-Service Tips for Brands on Facebook, from Barry Moltz
Author, speaker and small business coach Barry Moltz shared a half-dozen customer-service tips with Facebook for Business. Moltz wrote: Let your customer service speak for itself: While businesses have...
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10 ways to just be yourself — and build your brand — on social media
A critical mass of brands, businesses, marketers, and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online...
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How to Effectively Use Visual Storytelling for Your Brand
More and more social platforms are embracing a visual approach. Brands on Facebook and Twitter are learning that striking, inviting imagery is as important as the words you write in posts.
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Location, Location, Location: 3 Tips for Brand Marketers
Location is now a thing, a real thing. In my opinion, that thing is the ultimate connector. Yesterday, I snapped a photo out on the golf course, applied the Mayfair filter, added a short quirky...
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The Art and Science of Brand Engagement on Instagram
Visual content has exploded on social, and for Facebook-owned visual network Instagram, the growth has been exponential. While on one hand, brands have been slow to integrate Instagram into their...
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Why Instagram is a Ripe Opportunity for Brands
Many advertisers bemoan the loss of organic reach on Facebook, a problem some would argue is only getting worse over time. Other networks are frequented by more engaged users who seek out branded...
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Five Tips for Brands That Want Success on Facebook
Even though Facebook is the most widely adopted social network and has more than 1.3 billion users, it’s not always easy for brands to know how to best deliver relevant content to the widest possible...
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7 Tips for Brands Tweeting in Real-Time
Technically, every tweet you see in your timeline is “real time,” since you’re looking at the most recent tweets sent by any person or brand you follow. Likely, the timestamp for the tweets at the top...
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Follow These 4 Steps to Turn Social Followers Into Brand Super Fans
Accumulating Twitter and Facebook followers is important for every brand, but if those followers aren’t listening and engaging, they’re useless. Worse, if none of them turn into brand ambassadors, your...
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Discounting in the Digital Age
Are discounts and coupons still relevant in today’s digital age? To make sure discounts are reaching the right customers at the right time in the right ways, however, marketers need to perform testing.
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How to Boost Your Brand on Vine
Despite its short format, Vine has managed to make a large and sustained impact on the social space. Early this year, Vine surpassed 1.5 billion loops per day, and shows no signs of slowing.
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3 Ways to Up Your Brand Marketing Game With Video on Facebook
Consumers are interacting with video content more and more. In fact, this year, the average U.S. adult will spend one hour and 16 minutes each day watching video on digital devices. Given this uptick...
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5 Ways to Leverage Social Listening to Win Over a Hyper-Targeted Audience
The sheer number of social media posts blazing through feeds every minute can be overwhelming, but don’t let it deter you from engaging in one of the most important things modern marketers need to...
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